Changing Directions: Another Lesson in Content Strategy

The strategy wasn’t quite this intense, thankfully!

The strategy wasn’t quite this intense, thankfully!

Hello hello!

So I have decided to change directions for this blog. 

While I don’t consider myself a perfectionist, I was forced to come to terms with the fact that my need to every aspect of my own content strategy for this blog planned, meant that I falling behind.

It is hard to put a plan into action, when one doesn’t sit down to write the actual content (who could have guessed).

Behind the scenes, I initially created a blogging plan that was highly regimented (*ahem* I planned out each post waaaaay ahead of time). After a few weeks of feeling as though I was spinning in circles, I realized that I was going against the spirit of what a blog should entail.  Even my mentor noted that while the content and ideas expressed in my plan and content models and drafts were great, I was still missing a major part of the picture. Planning is a crucial part of project management. However, being “Stuck” in the planning stage can quickly turn into action paralysis.

My planned content and drafts received great feedback from my trusted editors, but everyone returned one similar point of feedback. The content copy was missing part of what makes a blog work so well-- the insight that comes from the spontaneity from the author.  

So, in the spirit of trying something new, and being willing to learn from my learners, I will keep things a bit more conversational and less “planned”. This blog is still a space to share ideas to inspire other instructors and former academics who are looking to try something new, but I have a new mantra.


Perfection is the enemy of the good, especially when it comes to producing good content!